“We are looking for a partner who can give our cookies more appeal.”
A question that rose in the Sales and Marketing Departments of Studio 100 in 2010. Mathieu Verhaeghe became the man who answered their wishes.
With great success, as a 3-month project evolved into a sustainable partnership of 7 years (and counting).
Whereas the traditional range consisted of the well-known Samson and Plop cookies, STRATOPOLIS expanded the offer with diverse products, such as the Maya waffles, waffle sticks and fruit juices, Samson cupcakes with strawberry and milk filling, Ghost Rockers cookies, and more delicious treats.
At the request of Studio 100, STRATOPOLIS is responsible for the entire chain: product development, production outsourcing (national or international), packaging development, sales and promotional support and also invoicing and logistics. “We bring the product to the retailer, make sure it visibly ends up in the shelves and receives sufficient promotional support.”
A process that can be executed at lightspeed, tells Mathieu, Managing Director: “We introduced the Ghost Rockers cookies very quickly. The series behind the cookies proved successful, so they decided to make a second season immediately. We marketed these biscuits in a mere 3 months, from product development to sales. Normally this could take up to a year…
“And those are products that we have added ‘on top’ of the existing range of Studio 100. The new brands did not affect or shrink the sales numbers of the original products. We achieved this via a good market analysis. Not only did we expand the offer and royalties, but we also created a lot of new consumers and customers,” knows Mathieu.